The Game: Penetrating the Secret Society of Pick-up Artists is a book of non-fiction written by investigative reporter Neil Strauss as a chronicle of his journey from "average frustrated chump" to "master pickup artist" using techniques devised by a network of men frustrated by their incompetence in sexual seduction[citation needed].

In the book, he adopts the pseudonym Style and details encounters with women as he studies with experts at seducing women. The book's publication began an explosion of pick-up artist jargon[citation needed] and reveals inside events in the rapidly-growing Mystery Method company of 2004.

The book was featured on the New York Times Bestseller List for two months after its release in September 2005, reaching prominence again in 2007 during the broadcast of the hit series, VH1's The Pick-Up Artist.[citation needed] In its original published hardcover format, the book was covered in black leather and bookmarked with red satin, similar to some p