After graduating from Highland Secondary School in 1985, Anderson moved to Vancouver and worked as a fitness instructor. During the summer of 1989, Anderson went with her friends to a BC Lions game at BC Place; at some point during the game she was sh

After graduating from Highland Secondary School in 1985, Anderson moved to Vancouver and worked as a fitness instructor. During the summer of 1989, Anderson went with her friends to a BC Lions game at BC Place; at some point during the game she was shown on the stadium screen wearing a Labatt's t-shirt, causing the crowd to cheer for the 21-year-old Anderson. She was taken down to the field to get an ovation from the crowd. Labatt's immediately offered Anderson a modeling contract and she accepted. In late 1989, Anderson decided to model for Playboy magazine: she appeared on the October 1989 cover (credited as Pamela Anderson Ilicic) and decided to move to Los Angeles to continue her modeling career. She was the February 1990 playmate and has appeared in Playboy several times in the 1990s and the following decade.