Although his first credited film appearance was in 1971's Who Says I Can't Ride a Rainbow?, Freeman first became known in the American media through roles on the soap opera Another World and the PBS kids' show The Electric Company, (notably as Easy Reader and Vincent the Vegetable Vampire) which he later said he should have left earlier than he did.

Beginning in the mid-1980s, Freeman began playing prominent supporting roles in many feature films, earning him a reputation for depicting wise and fatherly characters. As he gained fame, he went on to bigger roles in films such as the chauffeur Hoke in Driving Miss Daisy, and Sergeant Major Rawlins in Glory (both in 1989). In 1994 he portrayed Red, the redeemed convict in the acclaimed The Shawshank Redemption. His star power was already confirmed as he starred in some of the biggest films of the 1990s, Robin Hood: Prince of Thieves, Seven, and Deep Impact. In 1997, Freeman, together with Lori McCreary, founded the movie productio