After taking a break from the limelight to spend time with her mother and sister in Hastings, Emma returned to the media in 2004. As her popularity had risen with modelling, other media projects became available, including a recording contract with East West Records.

Emma has presented for ITV2 (The Mix, Flying Start), Sky One (Babes Behaving Badly), the Disney Channel and MTV. She made her acting debut in Channel 4's It's a Girl Thing, and her own fly-on-the-wall reality TV show Young, Hot and Talented.

After being lined up to star with then-lover, East 17 singer Brian Harvey in ITV1's summer 2004 version of I'm a Celebrity... Get Me Out of Here!, she took part in ITV1 reality TV flop Celebrity Wrestling.

She then took part Five's celebrity reality show The Farm. Emma was the runner up in Sky One's Cirque de Celebrité in 2006.

She has appeared on ITV Play's phone-in quiz show The Mint.