In August 2006, three months after the conclusion of Rhino's reissue series (My Aim Is True through The Juliet Letters), Universal Music Enterprises announced their purchase of the early Elvis Costello catalogue. This licensing acquisition covers from My Aim Is True through King of America, excluding the Warner Bros. albums (Spike through All This Useless Beauty). These albums had all been re-released on Rhino, a Warner Music Group subsidiary. The press release says, "[l]eading the industry in online marketing with a dedicated department that manages its digital and mobile business, UMe also expects to mine Costello's catalog for ringtones, digital box sets, and more." UMe announced that they would be reissuing the albums on their Hip-O Select label. Costello is quoted in the press release as saying, "[I]t's great to be able to do this through a company that has not only enjoyed major success with reissues but has done them with a genuine emphasis on quality." This reissue series wi