In August 1991, Moore appeared nude on the cover of Vanity Fair under the title More Demi Moore. Annie Leibovitz shot the picture while Moore was seven months pregnant with her daughter Scout LaRue, intending to portray "anti-Hollywood, anti-glitz" attitude. The cover sparked an intense controversy for Vanity Fair and Demi Moore, it was widely discussed on television, radio, and in newspaper articles. Some retailers pulled the issue from newsstands, while others only sold it in a brown paper bag. The frankness of Leibovitz' portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.

The photograph was subject to numerous parodies, including the Spy magazine version, which placed Moore's then husband Bruce Willis' head on her body. In Leibovitz v. Paramount Pictures Corp., Leibovitz sued over one parody featuring Leslie Nielsen, made to promote the 1994 film Naked Gun