Outside of music Ayala has worked on promotional deals with several mainstream companies, releasing merchandise under his name. In 2005, Ayala became the first Latin artist to sign a deal with Reebok, in order to produce several accessories. These include personal apparel such as the licensed clothing line "DY", which was released in 2006. He also teamed up with the company to have his own shoes and sporting goods made, which were first distributed on May 23, 2006. Reebok continued the working relationship with him with the introduction of the Travel Trainer collection in July 2007. Ayala also hosts "Daddy Yankee On Fuego", a syndicated radio show from ABC Radio Networks. In August 2007, Pepsi began an advertising campaign titled "Puertas", in which Ayala is depicted returning to his youth by opening a series of doors. In 2008, Ayala participated in a campaign to promote voting in the 2008 general elections in Puerto Rico. This initiative included a concert titled "Vota o quédate c