The Jonas Brothers

The Jonas Brothers are to compete with Miley Cyrus in stardom and in the race for the total number of 3-D screens for their movie release as well as in the movie profit rates.

“Jonas” is all set to be released and expected to create hysteria much like Disney’s other superstar product, Miley Cyrus. “Jonas” plot is very much similar to the life of the JoBros in real life. The brothers will play their own characters on screen as hugely popular teen idols. The film shows how Kevin, Nick, and Joe try to be normal boys doing “normal” things but life keeps getting less and less “normal”.

Walt Disney Studios registered a first-weekend haul of $31 million for its “Hannah Montana and Miley Cyrus: Best of Both Worlds Concert” from fewer than 700 3-D screens. Now a year later, Disney and Imax have agreed to add dozens of giant 3-D screens to the February 27 wide release of “Jonas Brothers: The 3D Concert Experience.” This would bring in  1,100 3-D venues playing the latest teens-and-tweens concert film, including 55 Imax venues.

Disney is expected to use almost every installed 3-D screen in North America. The Imax auditoriums supplement engagements in venues operated by various other 3-D vendors. The movie industry’s rollout of 3-D projection is heading in progress.

“Every time you go out with a 3-D film these days, you tend to set a record for the number of engagements because seats are at a premium,” Disney distribution president Chuck Viane said. “So any time you can add 55 engagements, that’s a really good opportunity.”

“Jonas” play dates are being promoted as “one week only” engagements. But success in the non-Imax venues could make Disney to add an additional week to the picture’s run. This could bring in the desired profit rates for the much coveted JoBros movie. Similar thing had happened with “Hannah,” which rang up a total $65.3 million domestically after extending its theatrical run for a few weeks.

Such a move won’t be possible on the Imax side, where the giant-screen exhibitor has wedged in the “Jonas” playdates in auditoriums scheduled to begin showing Warner Bros.’ “Watchmen” the following weekend.

The “Jonas” runs are the first in a five-movie pact Imax has with Disney. Their next collaboration will be the November release of Disney’s 3-D animated feature “A Christmas

Carol.”

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